Warm Up
MoMA PS1
MoMA PS1’s pioneering outdoor music series Warm Up is one of the longest-running music programs housed within a museum. As an integral part of MoMA PS1’s curatorial program for over 20 years, Warm Up seeks to elevate innovative and underrepresented voices: emerging and established, local and global, and across genres.
We extended a static print identity into an animated social media campaign, feeding off the energy and irreverence for which the series is known.
Event Description Text adapted from MoMA.org
![Warmup2017 1](../assets/images/warmup2017_1.jpg)
![Warmup2017 2](../assets/images/warmup2017_2_2022-06-30-200809_nsep.jpg)
![Warmup2017 1](../assets/images/warmup2017_1.jpg)