XYZ Type
When Ben Kiel and Jesse Ragan approached us to help launch their new type foundry, we knew that we needed to focus on the minutia—the thoughtful quirks—that made their fonts so unique. We honed in on the periods they had drawn, which held so much character that they could serve as representations of the full typefaces to which they belonged. Naturally, given that a period represents a full stop, we decided that their name should originate at the end of the alphabet. Thus, XYZ Type was born.
Website
Screenshots from retail website design; site development by GrayBits
Collateral
Logotype sticker decal, sported by Willem Labenz
Poster design showcasing XYZ Type periods from their introductory line of retail fonts; printed offset 6/0; 26-1/2" × 38-1/2"
Folded version of poster design; originally handed out to attendees of Typographics 2017, “a design festival for people who use type”
Poster design details
Business cards employing our alphabetical name placement system, always ending in the type foundry’s namesake, XYZ.
Export font specimen sheet cover
Aglet Slab font specimen sheet cover; design inspired by the index of a hardware store catalogue
Type foundry opening announcement animation, featuring the logotype design and a series of XYZ Type periods
