Purim Ball

The Jewish Museum

The Jewish Museum’s annual Purim Ball is as beneficent as it is decadent—since 1986, the raucous soirée has served as one of the Museum’s primary fundraising events, bringing together artists and patrons alike. We have designed the event’s invitation suite and collateral since 2016, partnering with David Stark Design and Production who have made the event one of the year’s must-attend events.

2019

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2019 invitation, printed 2/2 + foil stamping; opens to a 17" × 23" poster

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Logotype and ferris wheel icon in motion; animated invitation, which we parlayed into a series of event screen activations

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Actual ferris wheel installed at The Park Avenue Armory for the event; photograph: Hagop Kalaidjian/BFA.com, credit to David Stark Design and Production

2018

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2018 invitation, printed 2/2; laser-cut to reveal “Purim” in the form of a lacy mask

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Invitation typography detail, neon spot color

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Masked event patrons; photograph: Aria Isadora/BFA.com

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Laser-cut invitation detail

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Invitation verso side, printed with the Jewish Museum Purim Ball’s recurring tagline, “Wear your mask, leave your black tie at home.”

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Live event props; photograph: Scott Rudd

Lace invitation in motion

2017

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2017 invitation, printed 2/2 + foil stamping; opens to a 17" × 23" wallpaper swatch

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Invitation folded and “clasped” with a 1-color pearl sticker

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Opening of the invitation, designed to house loose contents such as the After Party card + envelope

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Unfolded invitation interior

Invitation pattern collage, composed of Purim subjects; animation translated to the event screen activations

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Screen activation at the event amid the David Stark Design and Production environment; photograph: Aria Isadora/BFA.com

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Event design detail, courtesy of David Stark Design and Production; photograph: Aria Isadora/BFA.com

2016

Paper plates were a significant element of the 2016 Purim Ball’s environmental design, hanging from the ceiling of The Park Avenue Armory en masse. Hot pink was also significant, coming on the heels of the Isaac Mizrahi exhibition An Unruly History at the Jewish Museum.

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2016 invitation, printed 2/1 + foil stamping

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Invitation opening, designed as a 3-panel enclosure

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Invitation interior showcasing the event’s logotype in gold foil

Benefit committee letter, printed 1/1