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The Jewish Museum

Unorthodox was a group exhibition featuring 55 contemporary artists from around the world whose practices mix forms and genres without concern for artistic conventions. Through over 200 works, the exhibition highlighted the importance of iconoclasm and art’s key role in breaking rules and traditions. Numerous works examined social and political values, religion and humanism, trauma, and identity; they explored the relationship between the human figure and the modern creative process.

We designed the exhibition’s graphics, partnering with Solomonoff Architecture Studio, who worked on the design and architecture.

November 6, 2015 – March 27, 2016.
Installation photography by David Heald
Exhibition Description Text: The Jewish Museum
Exhibition page at

The exhibition graphic identity is inspired by this Healing Grid: an optical illusion by Ryota Kanai. If you stare at the center of the image for several seconds, the broken edges start to “repair” themselves in your peripheral vision.

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Photograph by Will Ragozzino

Visitors were encouraged to pick up a gallery guide in a newspaper format. Within the guide, there was a secondary text-based guide titled “Threads of Perception,” with Unorthodox themes written by Jens Hoffmann.

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